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(en) France, AL #312 - Digital, Interview: Stéphane Ortega (Balance of power) "Limiting our dependence" (ca, de, it, fr, pt)[machine translation]

Date Fri, 29 Jan 2021 08:26:06 +0200

In order to better understand the relationship between Facebook and independent media such as Relations de force, we interviewed Stéphane Ortega, of the editorial staff at the end of November. ---- Alternative Libertaire : Why is it essential for you to be on Facebook ? ---- Stéphane Ortega: Facebook has shaped the uses of the population, particularly in terms of "consumption " some information. He made himself indispensable. For them, as for the media who want to be read. To support a media like ours, that is to say independent, open access, and which attempts to remunerate its journalists through donations, it is essential to develop a large audience. However, we must seek this readership where people have become accustomed to finding information. Otherwise, it amounts to condemning yourself to be confined to a marginal niche, made up of small networks that know us beforehand. And finally disappear quickly, because we are unable to make a living from our work. In addition, today, having an impact by releasing a particular piece of information, without benefiting from a possible virality on social networks, turns out to be almost mission impossible.

What was the impact of your ban ?

Stéphane Ortega: Immediate. Between October 15 and November 3, the period of ban on Power relations on Facebook, visits to the site were halved. None of our articles reached 1000 readers during this period except the one explaining the risk of the death in the medium term of our media. But even that one didn't get the echo it should have.

What lessons do you take from this episode ?

Stéphane Ortega: We are going to initiate a reflection to try to limit our dependence on Facebook. Of course, there would be the possibility of investing in free networks or regularly encouraging our readership to disseminate our articles by other means. By mails or text messages for example. And we probably will. However, we are not under any illusions: it is not the balance of power alone that will change the way people "consume" information. And we will still have to reach people where they are. Especially those who do not know us yet.

Interview by Léo (UCL Lyon)

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