McDonald's Targeted for Worldwide Protests

The Anarchives (tao@lglobal.com)
Wed, 16 Oct 1996 12:46:50 +0000 (GMT)


Press Release Oct 15th, 1996
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U.S. McLibel Support Campaign Press Office
PO Box 62 Phone/Fax 802-586-9628
Craftsbury VT 05826-0062 Email <dbriars@world.std.com>
http://www.mcspotlight.org/

McDonald's Targeted for Worldwide Protests,
Disruptions, Blockades Wednesday

An estimated 1000 McDonald's restaurants around the world are being
targeted for pickets, disruptions, blockades Wednesday, Oct. 16th by
environmental, justice, and animal rights groups as part of the 12th
annual "World Day of Action Against McDonald's". Oct 16th is also United
Nations "World Food Day".

The actions are scheduled in at least 25 countries, including the UK,
Australia, Canada, Asia, Brazil, Europe and the U.S. where 30 to 50 actions
will take place, including New York, Chicago, San Diego, Portland
Oregon, and Los Angeles.

McDonald's has been the focus of intense protest for many reasons:

They are the largest consumer of meat on the planet. They and their
advertising campaigns contribute to a meat-craving frenzy which is
responsible for turning the rainforests of the planet into grazing land
for cattle, which is soon irreversibly degraded by heavy rains and porous
soil to become a wasteland.

McDonald's has been Mired in the longest trial in English history in an
attempt to silence activists from making any form of criticism. Dave
Morris and Helen Steel have had to defend themselves in a London court
without a lawyer, something which is almost un-heard of in the UK's old-
boy legal system. The pair has held off a team of some of the UK's
nastiest and best-paid libel lawyers since 1990. Support Campaigns have
sprouted up around the world, and much to McDonald's chagrin, a World
Wide Web site on the internet contains 45 mb of "everything they don't
want you to know". <http://www.mcspotlight.org> "What's Wrong With
McDonald's" leaflets will be handed out in many of the demonstrations.

The sheer size and the power of their advertising budget aimed at
helpless children raises questions of who is bringing up children,
parents or McDonald's. The ads represent hamburgers as growing from
plants and begging to be picked and eaten.

The food being promoted is itself unhealthy, being loaded with fat,
salt and additives. The recent mad-cow scare and it's likely relation to
"downer-cows" in North America have many people thinking twice about
eating any beef at all.

National Contacts:Mike Durschmid 312-282-8236, David Briars 802-586-9628

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U.S. McLibel Support Campaign Press Office
PO Box 62 Phone/Fax 802-586-9628
Craftsbury VT 05826-0062 Email dbriars@world.std.com
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http://www.mcspotlight.org/
http://www.interlog.com/eye/Misc/McLibel
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