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(en) Britain, Anarchist Federation - Hereford: The black apple #3 - WOMEN BURNT THEIR BRAS! ...Because they weren't revealing enough for sexist advertising.

Date Thu, 26 Jul 2007 15:39:36 +0300


The 21st century has well and truly arrived and with it an age of equality and tolerance for all people prevails! Uh, try telling that the chauvinists at Play Nightclub whose latest marketing tactic has been the Shag-a-Tag night. Clearly aimed at men, the game tells the player to find someone who is "shagadelic", get their SaT number and leave them a "saucy message". No emotional attraction necessary, just think with your pants boys! The club's promotional cards for the night feature five blonde girls complete with suggestive smiles, skimpy underwear and chests the size of footballs; aspiration for all women. Yes that's right girls, once you've drunk yourself into a coma (kerching!) and lost your ability to reason you too will be the object of male desire.
Unwanted advances, sexual abuse, date rape?
Who cares as long as the cash rolls in!
So, a 21st century where women are treated as
equals and respected as people not as objects
by men? We think not. There may be a higher
percentage of women now earning a wage for
themselves but that isn't liberation. A move from
the confines of the kitchen to the confines of the
office isn't freedom. And a quick glance at page
three of The Sun will tell you that women are
certainly a long way from the equality that past
generations have fought for. Sexist advertising
from Play hinders that fight. It helps keep women
as inferior beings. It causes inequality
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