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(en) Amsterdam- Corporations Greenwashed in High Streets

From "v.v. GroenFront! | EarthFirst! s.g. NL" <listfilter@groenfront.nl>
Date Sat, 31 Aug 2002 19:34:43 -0400 (EDT)

      A - I N F O S  N E W S  S E R V I C E

August 31, 2002

This morning, GroenFront! / EarthFirst! Netherlands Support Group 
received the following statement to the public:


In the night of August 30-31, radical environmentalists of 
GroenFront! have, as a courtesy service, used paintbombs to 
'greenwash' outlets of a dozen corporations in Amsterdam. GroenFront! 
is certain these transnational corporations will appreciate the 
gesture; they surely need some help, as their own 'voluntary action' 
on behalf of sustainable development hasn't done the job very well.

We are proud to present a service record that includes: 
Jodenbreestraat: AHOLD/Albert Heijn ("EKO Uitverkoop [sellout]"), ABN 
AMRO ("De Greenwash"), Kalverstraat: Hennes & Mauritz (4x, "Child 
Labor", "Sexy Sexism"), VENDEX/Vroom en Dreesman, HEMA ("Groene Worst 
50% af"), Blokker ("Stop Racism"), Adidas, Mexx, Rabobank, McDonalds 
("Veggieburgers 1 euro") , and other corporations.

Companies greenwash themselves when they make a minor effort in the 
name of sustainability to improve their image, not just to improve 
sales but also to relieve pressure from a critical civil society. 
With a new and improved green image, obscure corporate influence at, 
for example, the World Summit on Sustainable Development 
(Johannesburg), can be increased. That way, binding regulations can 
be avoided in favour of 'voluntary action' or profitable market 
mechanisms such as CO2-trading.

"We are most amused that corporate lobby groups such as the BASD 
[Business Action for Sustainable Development] are copying from the 
environmental and antiglobalisation movements. We found it quite 
hilarious when we noticed their slogan was 'people, planet, profit'. 
Indeed, it's been obvious for centuries that both planet and people 
need to be exploited to make a decent profit," says GroenFront! 
greenwasher  'Anton'.
"Anyone who believes that profit making, that is, economic growth, 
and sustainable development can go together is very naive. It seems a 
lot of naive people are now in Johannesburg. In fact, sustainability 
can only mean downscaling production and consumption. But I believe 
that will actually give us more time to enjoy the pleasant things in 
life that are intrinsically important," states an optimistic Anton.

-- ENDS --

Postscript from GroenFront! / EarthFirst! NL Support Group
GroenFront!, the Dutch branch of EarthFirst!, is not a cohesive 
group, but rather a convenient banner for nonviolent direct action. 
GroenFront! has taken up action against roads (A4, A12, A2, A28), 
airport (Schiphol) , bridges (Panama, Tweede Lek), freight-railway 
(Betuwelijn), port (Afrikahaven), as well as genetic engineering, 
nuclear waste transports, climate change, globalisation and local 
acts of destruction.

Vrienden van GroenFront! | EarthFirst! Netherlands Support Group

	++ http://www.groenfront.nl  ++
                 ++ mailto:vrienden@groenfront.nl ++

PO BOX 85069 3508 AB Utrecht Netherlands
Giro 4370351 tnv Steungroep NVDA te Utrecht ovv GroenFront!
Voicemail/fax: +31 84 8666018

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